The Buckle Up Phone Down (BUPD) challenge is simple: when you get into any vehicle, buckle up your safety belt and encourage others to do the same. If you are a driver, put the cell phone down. Every trip, every time!
Why take the challenge?
In North Dakota in 2022, nearly 67% of motor vehicle fatalities were unbelted. In addition, distracted driving is one of the fastest growing safety issues on the roads today. Sending one text at 55 mph is like driving the length of a football field blindfolded.
How can you make an impact?
- Take the pledge. Put on your seat belt and put down your phone when you drive so that your body and your attention stay where they need to be. Or, if you're a passenger, encourage the person driving to wear their seat belt and put their phone down.
- Wear your seat belt. Every trip, every seat, every time.
- Put your phone down. Place your phone in your glove box, put it in the back seat, give it to your passenger or turn it off while driving.
- Spread the word. Are you a business or organization? Introduce BUPD to your staff, enact policies that require drivers to wear their seat belts and drive distraction-free, and share the initiative through social media.